Blar i Kristiania Open Archive på forfatter "Volden, Marius"
-
Motivating Events at the Point of Online Purchase: An Online Business-to-Business Retail Experiment
Fagerstrøm, Asle; Arntzen, Erik; Volden, Marius (Peer reviewed; Journal article, 2021)The point of online purchase includes the location and conditions in which an online transaction takes place. The term usually comprises the presentation of the products available for purchase by consumers as well as the ...